Analysis: Leveraging Technology to Unveil Music Industry Professionals in Africa – International Edition (English)

24 Oct 2024 (Africa News Agency) Technology has revolutionized the way music artists are discovered around the world, but what about other music industry professionals? Producers, publicists, event organizers and other key players still face challenges in gaining recognition. This article explores how technological innovations and dedicated platforms, such as Ckrowd, can increase their visibility and support the growth of the African music industry. By Adebayo Adegbite, Content Development and Strategy at CkrowdAfrica

There is no doubt that technology has greatly contributed to the visibility of music artists over the last decade. Through music streaming platforms, social media, and digital platforms, new musicians and artists can broadcast their work, gain notoriety, and obtain financial rewards for their creativity. These tools have also allowed them to gain international exposure and collaborate with other artists around the world.

However, while music artists have been able to derive value from their creativity, the majority of creative and business professionals who value that creativity, such as music producers, A and Rs, publicists, digital marketers, and music event organizers (to name a few), have not been able to derive similar value for their work in helping creatives realize their vision.

Fortunately, in recent years, there has been a growing awareness among African music industry professionals of the need to make music professionals in Africa more visible to the world. Through music professional networks like Arts Connect Africa and music events like Visa For Music, African music professionals are coming together to chart a new course for music industry players in Africa.

This week, our CEO Olukayode Adebayo will be attending the Rencontres Musicales Africaines (REMA) in Ouagadougou, Burkina Faso. This edition will be the 6th and, like the previous five, it will focus on emerging trends in the African music business.

Given the enormous impact of technology on interactions and collaborations between music industry professionals, our focus, and the focus of Olukayode’s talk at REMA, will be on how technology solutions can provide spaces for music professionals to showcase their expertise and connect with artists, producers and other stakeholders, including how platforms like Ckrowd act as digital portfolios, allowing professionals to upload their work, list their services and network globally.

It is important to note how Ckrowd has managed to integrate search optimization for African regions, allowing for more nuanced and specific visibility depending on locality. At Ckrowd, we integrate databases of African music professionals on platforms with built-in algorithms to refine searches for artists looking for producers, promoters or managers in a specific city or region in Africa.

CkrowdAfrica’s presence at REMA supports the belief that African music professionals can continue to benefit from this digital transition by participating in or hosting virtual showcases, workshops and conferences. We believe that music gatherings like REMA can open the door to international audiences and collaborators, previously inaccessible due to geographical or financial barriers. Music industry professionals can expand their networks through events like REMA and VFM, and when combined with effective digital marketing strategies, they increase the global visibility of music professionals in Africa.

Provided by SyndiGate Media Inc. (
Syndigate.info
).