Myntra Launches ‘Myntra Global’ in Singapore: Expanding India’s Fashion Giant

Provides 35,000 designs from 100 Indian labels

The Indian e-commerce company Myntra has introduced Myntra Global.
Singapore
, signaling its formal launch onto the global stage.

This initiative aims at the approximately 650,000-strong Indian community in the city-state, providing them with an extensive selection of Indian attire and lifestyle goods.

Myntra will offer about 35,000 styles from 100 popular Indian brands, including Aurelia, Global Desi, Libas, W, House of Pataudi, and Chumbak. The categories include apparel, footwear, home décor, and accessories.

This launch comes as a result of increasing organic interest, with approximately 30,000 users from Singapore using the platform before its formal release. According to Myntra, their aim is to deliver a seamless and dependable shopping experience while catering to the demand for culturally significant fashion choices.

This expansion is a key component of Myntra’s strategic plan to tap into new markets and enhance worldwide recognition for Indian labels. Additionally, it aligns with India’s overarching aim to advocate ‘Made in India’ goods globally.