How the Scetta Collection by House of TBD Is Stealing the Spotlight in African Fashion

By Seun Emmanuel

During the recent Africa Fashion Week, the Scetta Collection designed by Abdulsamad Mohammed Ugonoh, who leads House of TBD as its visionary creator, showcased an impressive array of outfits that exude hope, elegance, and meticulous craftsmanship.

Greatly admired by peers in design, media experts, and leading figures in the industry, this collection has bolstered Abdulsamad’s rising profile within Nigeria’s fashion world.

Key Features of the Scetta Collection

Cohesive Theme

The ensemble flourishes through a cohesive story of sophistication and minimalism, striking a chord strongly within viewers. Every item adheres to a central motif of understated elegance, setting it apart from other new collections.

Textile Innovation

Abdulsamad’s clever integration of traditional textiles emphasizes lightweight and airy fabrics, showcasing his deep insight into consumer preferences and regional weather conditions. By thoughtfully selecting these materials, he boosts the comfort and adaptability of every piece, making them appropriate for different events.

Wide Appeal

The lineup includes everything from elegant flowy dresses to well-structured tops, catering to various tastes. Its adaptability has greatly helped in earning praise not only within peer circles but also amongst prominent figures in the fashion world.

Attention to Detail

The intricate design, sleek lines, and strategically placed adornments highlight Abdul Samad’s expertise in craftsmanship. Each element exudes careful consideration and accuracy, creating a distinct artistic identity that remains refined rather than excessive.

Areas for Improvement

Exploration of colour

Although the present assortment predominantly features bold and vivid hues that add depth and create an exciting ambiance, incorporating more neutral and pastel shades would introduce sophistication and refinement.

Silhouette Variety

Even though the lineup showcases elegant, fluid clothing items, there is minimal exploration of structural elements and overlapping layers. Introducing more defined cutting, uneven hems, or expressive folding methods might introduce diversity and yield a more captivating aesthetic appeal.

Runway Presentation

Even though the designs are captivating, the entire presentation and timing of the fashion show have room for improvement to enhance emotional impact. By better incorporating accessories, shoes, and synchronized catwalk actions, the storyline of the collection can be strengthened, making a stronger statement.

Brand Storytelling

Abdulsamad’s concept for the Scetta Collection has already made a significant impact; nonetheless, crafting a stronger and more unified story could enhance it even more. By incorporating features like pre-show promotions, specially selected runway tunes, and follow-up communications, one can guarantee that the collection’s emotional core stays with viewers well beyond the show itself.

Final Thoughts

The Scetta Collection by House of TBD represents a significant achievement in Abdulsamad Mohammed Ugonoh’s growth as a designer. His acclaimed presence at Africa Fashion Week highlights his commitment, skill, and increasing impact on Nigeria’s fashion scene. Through ongoing creativity in color experimentation, varied silhouettes, and engaging runway presentations, he seems destined to solidify his role as a prominent figure in modern African fashion. Supported by robust financial progress and a distinct artistic direction, the Scetta Collection stands as an encouraging step forward in his career, suggesting that House of TBD is rapidly advancing towards widespread recognition.